Foxtrot is one of Ukraine’s largest electronics retailers, with 13,000+ products. As Head of Product Design, I led a team of two designers to redesign the shopping funnel from browse to cart: Home, Search, Catalog, Pre-cart and Cart, on mobile web and desktop. We worked with Lean UX, testing hypotheses fast, and used Claude as an AI teammate in every loop. In A/B tests against the old flow, revenue grew 60%, conversion 32%, average order value 24% and add-to-cart 38%. Read Less

Aircomm's industry-leading supply chain platform is purpose-built to be truly cross-functional so you can achieve the speed, resiliency, and sustainability to succeed in an uncertain world.
As a designer created and developed comprehensive design system that ensures a consistent and seamless user experience for all users.

NeuCurrent, an omni-channel customer retention platform for mid-sized B2C companies. Our objective is to help retailers to better convert and retain their customers. We would like to share with you our successful use case of working with The House of Toys, our client of more than 3 years.